Aggrey Wandia

Pay Per Click is an internet advertising model where advertisers pay publishers every time one of their ads is clicked. Basically, it is a way businesses ‘ buy’ traffic into their website(s) instead of ‘earning’ them organically. Search engine marketing is, so far, the most popular form of PPC. PPC is way more effective than […]

Video marketing, part of content creation strategy, use videos to promote a brand, products, or services. It is an effective way for businesses to engage with their target audience and build relationships with their customers, especially because videos are attention-grabbing. Through videos, businesses can capture the viewers’ attention, convey emotions and offer a more immersive

Website SEO analysis is the process of evaluating and improving a site’s visibility and ranking on search engines like Google, Bing, and Yahoo. It aims to increase organic (free or non-paid) traffic to a website by improving its ranking in search engine results pages (SERPs). An effective SEO analysis includes various factors, like optimizing content

YouTube keyword research process involves finding relevant topics or phrases for your video content. It shows you the terms your audience is using while searching for information on the platform. This guide has the best practices, tools, and mistakes to avoid along the way. Knowing the words or phrases people use to find videos will