Aggrey Wandia

Mastering SEO optimization may seem hard, especially for beginners. Luckily, this article describes the 11 best tools that SEO experts use. And surprisingly, some, like Google Search Console, are completely free yet very useful in helping you boost your website traffic. Others like Semrush and Ahref Webmaster Tools enable you to identify and solve SEO […]

Social Media Marketing (SMM) uses social media — internet-based platforms used to create and share information — to build a brand, increase sales and drive traffic to a website or landing page. Such platforms include but are not limited to Facebook, Instagram, and YouTube. Social media is shifting from its traditional meaning, as platforms like

In digital marketing, SEO refers to strategies to improve a website or web page’s appearance and positioning in organic search results. And in this step-by-step guide, let’s unveil its actual meaning, importance, how it works, and more. To be precise, you’ll learn the following: Without wasting any time, let’s dive in, shall we? What’s SEO

Content marketing is a strategy that focuses on creating and distributing relevant, targeted, and consistent content. It helps businesses attract and retain a well-targeted audience that easily converts to customers. And also enables you to reach an audience organically. Besides enabling your brand to reach a large audience, this marketing technique increases conversions, loyalty, and