Facebook influencer marketing is one of the most effective social media strategies. It involves businesses partnering with individuals with a large and engaged social following. This article explains how and why you should work with influencers and what mistakes to avoid. Influencers or public figures use their personal brand to market your products or services to their followers. Typically, they create sponsored content, like posts or videos featuring your brand, products, or services. More so, they participate in live streams, host giveaways, and other forms of content creation to promote your brand, boost awareness and drive sales. Influencers have a strong connection with their audience, who trust their recommendation. Thus, this marketing strategy allows your business to reach a highly targeted audience. So, partnering with credible and authoritative celebrities can help build trust with potential buyers. How Facebook Influencer Marketing Works Influencer marketing can be an effective strategy to reach a new audience and drive sales. But you must remember it is just one element of a comprehensive digital marketing strategy. It should be paired with other approaches like SEO marketing, content, and affiliate marketing. Here are the 7 steps involved in Facebook Influencer Marketing: #1: Identify the Right Influencers The first step involves finding influencers that align with your brand values and whose social following matches your target audience. And to do so, you need to have a profile for your target audience. Including their interests, location, language, age, and other demographics. Shortlist at least 10 influencers for consideration. Then measure their engagement rate and confirm the authenticity of their numbers, as some have fake followers that can’t convert to customers. Take time to evaluate whether a certain influencer is the best fit for your business. #2: Negotiate for Partnership While negotiating for influencer partnerships, you should first clarify the goals and objectives of your social marketing campaign. For instance, you may aim to increase your social followers or brand awareness, drive sales, or build or restore trust with your audience. Then address the content type and format. Are you seeking sponsored posts, videos, or live streams? Or is it Instagram or Facebook stories? Be clear on what you want. And set the brand guidelines, including tone of voice, to ensure their content alights with your brand. Other issues you should address include compensation and timeline, the start and end dates, and specific milestones or deadlines. Then agree on how success will be measured. Will it be based on increased engagement, website traffic, or sales? Or the number of followers gained? Remember to get legal support before creating and signing contract papers. #3: Develop a Marketing Strategy After communicating your goals and objectives to partners, you need to plan how content will be created. And how they will promote your brand, products, and services to their followers. What type of content will they create, and which platform will they promote it on? Then engage with them to create high-quality content that showcases your products and gives value to your target audience. And publish it to promote your business online. The different approaches you can take include creating sponsored content. For instance, paying a celebrity to mention your brand in their Facebook or YouTube videos or posts. Or using influencer-hosted giveaways or contests, leveraging live streaming, or creating a referral program. Create an effective strategy to help you connect with your target audience. #4: Monitor Results (ROIs) While using Facebook influencer marketing strategy, creating specific goals and objectives is crucial. Setting KPIs before starting the campaigns will help you measure results effectively. Then use different tools to monitor how the influencers impact your awareness and sales. For instance, you can track engagement metrics. It involves keeping track of the likes, comments, shares, and views the posts featuring your brand gained. If you have a website, use Google Analytics to monitor changes in traffic from social media within the campaign period. You can also give influencers unique codes or URLs to use in their posts. And then track the sales or conversions generated from the marketing campaign. Or run surveys to ask customers what medium drove them to your website and measure the ROI (return on investment). #5: Keep Improving (and Learning) Digital marketing is an ongoing process, so I want you to keep learning how to use influencers to boost your band online. Use insights from your previous campaigns to identify the mistakes, and then make changes to make your future techniques more influential for better results. You should try different influencers and notice the ones that have the highest impact on your business. Then renew partnerships for only those whose results are favorable while dropping those you feel did not perform well. Keep monitoring the ROI, and find the unexploited market. Pros and Cons of Facebook Influencer Marketing There’re many reasons why you should incorporate Facebook influencer marketing in your social media marketing strategy. It is an effective way for your business to reach new audiences and drive sales. However, it also has some limitations, dos and don’t, that you need to know. Advantages: However, for the marketing strategy to work, you must research and find the most suitable influencers to work with. Focus on building a long-term relationship with those that drive more results o your business. And communicate goals and objectives effectively. Disadvantages: For the strategy to succeed, you need to let the influencers decide what type of content to decide, as they understand their target audience better than anyone else. So, please don’t force them to post content that has nothing to do with their audience or expect overnight success. Conclusion: Now What? Influencer marketing involves partnering with individuals with large and highly engaged Facebook followers to create content and attract new audiences. It is an effective and cost-friendly approach to drive sales and revenue to your business, whether small, medium, or large. If you’re wondering how the strategy works, it involves the following: To maximize the results, set and communicate clear goals and objectives.

Competitor website analysis is the process of analyzing the strengths and weaknesses of those sites competing for the same keywords and target audience as your own website. It is fundamental in SEO, as it shows you areas you can optimize to increase your website traffic. For instance, by analyzing your competitor’s websites, you can find content ideas for your blogs or tutorials. Or even can find link-building opportunities by examining where and how they’re getting backlinks to their website. And learn how to optimize your landing pages. You can realize the need to fix some problems on your site, like missing keywords, poor site structure, slow loading speed, and poor user experience. So, analyzing your competitor’s sites gives you insights into what works for them, and you can use the information to optimize your own website. And ultimately, increase your search engine rankings and organic traffic. How to do Competitor Website Analysis Conducting a competitor website analysis is very important. It helps you identify the level of competition in your niche, and enables you to understand your target audience. It is a critical process that can help you formulate an effective and practical SEO strategy. Here’re some factors to consider while analyzing your competitor’s website: #1: Know your Competitors The first step is to identify what website you’re competing for the exact keywords and target audience. But before doing so, list down some keywords you want your website to rank for. Then search them on Google and notice the websites that appear at the top of the SERPs. Suppose you want to write an article on the target keyword, “Digital Marketing Courses.” In that case, you’ll have to compete against websites like ReliableSoft, Udemy, and Hubspot. With the Ubersuggest extension, you can know their DA, traffic, and backlinks. You can also use tools like Semrush and Ahref to identify the websites ranking high on SERPs. And I’d suggest you do so at the page level (for every article), to identify how easy or hard to rank for a specific keyword. That way, you can even find relevant sites to look for backlinks. #2: Analyse their On-Page SEO After selecting at least 5 competing websites (for a specific keyword), analyse their on-page SEO optimisation. Take the above image for example. You can realise that the target keyword ‘Digital Marketing Course(s)’ appears in the SEO title, meta description and page Url. The keyword also appears within the content and headers. For instance, the article from Reliable Soft mentions it at least 44 times, including in the headings and at the beginning. Check this entire on-page SEO checklist, and use it to study why your competitor’s websites are ranking at the top of the search results. Notice how they use keywords within their text. And whether they have made any optimisation errors, like keyword stuffing, that you can avoid. #3: Get Content Inspiration (Ideas) While conducting the analysis of your competitor, check out their entire website. Specifically, the pages and keywords drive them more traffic. Try to understand how they have optimised their pages to rank for those keywords and learn a thing or two you can do to improve yours. Monitor how they structure their content, especially blogs, and whether they include visuals like embedded videos. And review their social shares and social media content. Ultimately, you’ll have a list of content ideas for your business, and get insights to improve yours. #4: Backlinks Quality & Quantity Use backlink analysis tools like Ubersuggest, Ahref and Moz to monitor the quality and quantity of backlinks your competitor website has. Also, check how they have used their anchor texts. Where are your competitors getting backlinks from? What strategies can you replicate? So, find at least 10 websites you’re in the same niche. Get a report of their backlinks from tools like Semrush, and then look for opportunities to build links for your website. For instance, you can email those websites linking to them and request them to link to your specific articles. #5 Analyse their Website Structure Another area you need to analyse is how your competitors have structured their websites. How have they structured their menu (header and footer) and their URLs? To what extent have they used internal linking? How is the loading speed, and is their site user and mobile-friendly? The analysis helps you understand how other websites are formatting their content. And give you ideas on how they are trying to rank for specific keywords. You can use this information to your advantage, for instance, by improving your site loading speed and mobile friendliness. #6 Check their Social Media Presence Check if your competitors are active on social media and if they are using it to drive traffic to their websites. Analyze the number of followers they have and the engagement they are receiving on their posts. You can also monitor the number of social shares their content gets. And then come up with a strategy to leverage social media to increase your website traffic and sales. What type of content has the highest engagement? What is their audience saying? Are they giving content recommendations? Use this information to improve your online presence. #7 Compare your Website with Competitors Finally, compare your website to that of your competitors, and identify areas where you can improve your own SEO. Are you using on-page and off-page SEO best practices? What are some of the things you need to work on to increase your website visibility and performance? If your competitors have more backlinks than you, work on finding high-quality do-follow backlinks to your site. And find new content ideas to write more articles on, to increase your organic traffic. Also, if you don’t have a business blog or vlog, create one asap. You can also adopt some of the digital marketing strategies they have applied to increase their traffic and sales. And learn some of the mistakes they are doing, avoid them, and strengthen your strengths while solving your weaknesses. And

Affiliate marketing is one of the most popular ways publishers earn passive income online. You earn a one-time or recurring commission for every sale (action) made through your unique link. This article summarizes the 20 best affiliate programs and networks for beginners. But first, do you know the difference between an affiliate program and an affiliate network? A network is an intermediary between the publishers and the marketers. Marketers get a pool of influencers to market their products, whereas publishers get instant programs to promote. An affiliate program is a model where marketers pay publishers to drive traffic to their sites. One advantage of affiliate marketing is that it is a win-win for both the publishers and marketers. Publishers actively promote their affiliate links in multiple channels like blogs and earn commissions, while marketers increase traffic and sales for their products. So, let me take you through my top 20 best affiliate programs for beginners in 2022. Affiliate Marketing Networks for Everyone Do you want to save time and get unlimited products you can promote in your niche? A platform you can enroll and manage all your affiliate links under one roof? Lucky for you as this section gives you the 7 best networks, whether you’re a beginner or an expert affiliate. 1. Shareasale.com: Best Affiliate Network Shareasale.com is one of the most (if not the most) trusted affiliate networks. The platform has over 21,200 merchants you can choose to promote their products. More than 241,000 publishers have already joined the platform, and you can, too, get unlimited affiliate links in your niche. The network has 39 categories of merchants, from finance and education to domain registration, computers, automotive, and auction services. For instance, if you’re a digital marketer, you can promote ShareASale as a brand. Or even promote hosting companies like WP Engines and Namecheap. Over 20,000 products are waiting for you; sign up now. You’ll earn $150 for every merchant sign-up through your link. But the merchant program should be either 6 months old or have generated $100 network fees (whichever comes first). And if an affiliate (publisher) enrolls through your affiliate link and earns a commission of at least $20, you’ll also earn a $30 commission. So, it allows everyone, including beginners, to enroll, select and apply for affiliate programs, get links, and start promoting. 2. Impact.com: Affiliate Marketplace Impact.com is yet another awesome marketplace for affiliates and marketers. As a beginner, you can get a pool of affiliate programs to promote on your website and monetize your traffic. And even get an opportunity to connect with top brands that match your reader’s preferences. The platform has low entry barriers. So it is a perfect place for beginners and experts to get affiliate programs in any niche. You can access the world’s largest brands across beauty, fitness, accessories, financial services, and more. Including brands like Adidas, Lenovo, and Airbnb. 3. CJ (Commission Junction) Affiliate CJ Affiliate is another trusted affiliate network where newbies and expert affiliates sign up and apply for different programs under one roof. You can sign up as early as today as long as you have a website and at least 18 years of experience. Then start recommending products. It has over 20 years of experience linking bands to publishers and established its name in affiliate marketing. So, it is a better affiliate network for everyone, including beginners. It offers tools and a stable platform to monetize your traffic through affiliate programs. 4. Amazon Associate Program Amazon Associates is one of the largest affiliate marketing programs globally, helping creators, bloggers, and publishers monetize their web traffic. You can enroll today and access millions of products available on Amazon. Then get links or banners and promote them on your platforms. Amazon has a low entry barrier, meaning even beginners can enroll in their affiliate marketing programs. However, your account only gets approved for 180 days, and it is closed if you fail to make at least three sales within this time. But you have the option to reapply. One limitation of this platform is that its cookies last for 24 hours only. Thus, you only earn a commission from sales made within 24 hours through your unique affiliate links. You should share the banners/links on your blog and social media to increase your earning potential. 5. ClickBank Affiliate Network ClickBank is home to over 100,000 affiliates, who have earned over $5.5 billion in commission since 1999. You can sign up today and apply for affiliate programs that suit your audience’s needs. Then promote your links, access reliable tracking, and earn high commissions. One thing you can be assured of when using Clickbank is reliable payments. Not to mention access to over 4000 quality products waiting for you. So, you can make money as an affiliate by promoting other people’s products and services without creating your own. 6. Walmart Affiliate Programs You can also join the Walmart Affiliate Program and earn a commission by recommending products to your audience on your blog or social media platforms like YouTube. As a Walmart affiliate, you’ll get training tools and a weekly newsletter with banners, links, and information about awesome products you can feature on your website. Their Member Center also gives you access to more banners and links and allows you to customize your referrals. 7. eBay Affiliate Network eBay is a reputable marketplace that connects buyers and sellers globally. Its affiliate network enables you to earn commissions for the traffic you drive to a specific item on eBay or any traffic that results in a sale. So, sign up and drive traffic to their high-converting landing pages. eBay Affiliate Network’s portal offers awesome tools and comprehensive reports you need to monitor and improve your results. All you have to do is join is fill out an application form, then create and promote trackable affiliate links to your audience, and earn commissions. Hosting Affiliate Program for Beginners If you’re into digital creation or marketing, online business, or

A complete SEO audit refers to a thorough analysis of a website’s search engine visibility and performance. It aims to identify areas that need improvement and optimization. If you’re stuck with auditing your site (or your client’s), we have a free step-by-step SEO checklist for you. The audit entails reviewing and scrutinizing different aspects of a website, including technical structure, quality of content, backlinks, mobile usability, and user experience. Precisely, it analyses whether a website follows on-page, off-page, and technical SEO best practices. This article addresses all factors you should consider while conducting an SEO audit. It also shows you some free tools that make your work easier, like Google’s Search Console and Analytics, and why auditing your website helps you accomplish your business goals. Powerful Free & Paid Website SEO Tools There are a variety of resourceful free and paid tools available that can help you with different aspects of your website SEO analysis. The most popular ones include: Free On-Page SEO Checklist Commonly known as on-page optimization, on-page SEO are measures you can take directly within your website to improve its position and performance on search rankings. Here’s the complete free on-page website SEO optimization checklist that will boost your search traffic: Use this checklist as a generic guide, and the list is not exhaustible. Search engines keep updating their algorithms, and it is important to stay updated on the latest SEO best practices. Complete Off-Page SEO Checklist Unlike on-page SEO, off-page SEO refers to practices you do outside your website to help improve your SERP visibility and performance. It mainly includes link building, a practice of having other websites link back to your web pages. Here is a complete off-page SEO checklist: Please note that link building is an ongoing process, and where possible, it is necessary to be selective about the backlinks you acquire for your website. Avoid buying backlinks, because such a practice is against Google’s policy and can harm your site’s search engine visibility. Instead, using different techniques, like publishing quality and data-based content, or creating an online tool, to attract high-quality backlinks. Note that SEO keeps evolving, and you better be updated on the latest recommendations and best practices and adjust your strategies. Complete Technical SEO Checklist As the name suggests, technical SEO entails optimiZing websites and servers to help search engine bots crawl and index your site more effectively. It’s all about improving the technical aspects of a site to increase rankings on search engines. Here’s a free technical SEO checklist. These recommendations are not exhaustible and keep changing over time. Thus, keep monitoring and testing to enhance your website performance and adhere to the best practices. 5 Reasons Why Website Audit is Important Conducting an in-depth SEO analysis for your website (or that of your competitors or clients) is very important for several reasons. Here’re the 6 main ones: Conclusion: So What? This article insists on the need to conduct a comprehensive SEO audit for your website, to increase search engine visibility and performance. In addition to showing you some tools you can use to audit your website, it presents a free on-page, off-page, and technical SEO checklist. The most popular SEO tools include Google’s Search Console and Analytics, Bing Webmaster, Mobile Friendly, and Page Speed Test, Semrush, Ahref, Moz, and Ubersuggest. These free and paid tools help identify and solve issues that could harm your search engine performance. Some of the on-page optimization practices include finding long-tail low competitive target keywords for your content. And then use it in the SEO title and heading tags, meta description, within the body of the text, and in the alt text and file names of your images. Off-page SEO entails building backlink for your site, while technical SEO make sure your site loads fast enough, is user and mobile-friendly and is easy to navigate. Remember to keep updating your old content, and site to improve your site rankings and credibility.